About Canopy
Canopy is an AI-powered platform transforming outdoor advertising by giving millions of small businesses simple, affordable access to data-driven campaigns, while building the world's richest dataset on real-world movement and attention. Our network of smart, mobile screens doesn't just display ads — it captures who saw them, for how long, and their demographics. This data is anonymised, repackaged, and offered to industries from finance to retail to governments, unlocking powerful insights into how people move, gather, and engage.
Our Mission
Better advertising for all.
Canopy is a top mobile advertising provider in the UK, operating a three-sided marketplace that connects drivers, advertisers, and smart city data consumers. Our unique advertising displays are installed on vehicles, delivering dynamic content based on location, time, and contextual triggers like weather.
Our goal is to not only compete in the existing Out-Of-Home market, but also to create a new segment for smaller businesses that have been traditionally excluded, democratizing advertising. We aim to expand quickly and efficiently to ensure our success.
Understanding Our Arena
Canopy is passionate about advertising because we saw a problem in the industry and wanted to fix it. For too long, OOH has been stagnant and elitist, which has locked out millions of small businesses that are the backbone of the world's economies. But don't worry, Canopy is here to fix that.
Focus
At Canopy, we are dedicated to developing cutting-edge advertising solutions. Our goal is to integrate our technology with various media to enhance the viewer experience, ultimately leading to increased brand recall and conversions.
Our ultimate aim is to challenge the current OOH industry giants in the UK and Europe by implementing our scaling model and promoting innovation in a market that has become complacent.
Goals
Canopy is at the forefront of a new wave of advertising, transforming how we interact with city streets. Our advanced screens leverage the latest technology to create immersive, dynamic displays that engage passersby on a whole new level.
Our Advanced Technology
Our advanced vehicle displays, developed by Canopy, are a testament to our passion for innovation. We firmly believe that a superior screen leads to superior results, and we have consistently demonstrated this through our work.
Dynamic Content Delivery
Content that adapts based on location, time, weather, and contextual triggers for maximum engagement.
Real-time Analytics
Comprehensive reporting and analytics to measure campaign performance and optimize results.
Cognitive Optimization
Advanced systems that learn and adapt to deliver the most effective advertising messages.